/* ── CSS Variables ─────────────────────────────────────────── */
:root {
  --navy:#061a33;
  --deep:#031225;
  --blue:#0057b8;
  --blue2:#0b77dd;
  --green:#63bd32;
  --lime:#7bd742;
  --ink:#0b1b32;
  --text:#24364d;
  --soft:#eef5fb;
  --line:#dbe7f4;
  --white:#fff;
}

/* ── Reset & Base ──────────────────────────────────────────── */
*{box-sizing:border-box;margin:0;padding:0;}
html,body{font-family:Inter,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;color:var(--ink);overflow-x:hidden;}
a{text-decoration:none;color:inherit;}
img{max-width:100%;display:block;}

/* ── Buttons ───────────────────────────────────────────────── */
.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 24px;border-radius:9px;font-weight:900;font-size:15px;text-transform:uppercase;letter-spacing:.04em;text-decoration:none;transition:opacity .15s,transform .15s;cursor:pointer;border:none;}
.btn:hover{opacity:.9;transform:translateY(-1px);}
.btn.green{background:linear-gradient(135deg,var(--green),#4a9f26);color:white;box-shadow:0 16px 32px rgba(76,175,37,.30);}
.btn.ghost{color:white;border:1px solid rgba(255,255,255,.36);background:rgba(255,255,255,.06);}

/* ── Content frame ─────────────────────────────────────────── */
.frame{max-width:1440px;margin:0 auto;padding:0 48px;box-sizing:border-box;}

/* ── Hero ──────────────────────────────────────────────────── */
.hero{position:relative;padding:81px 0 80px;background:
  radial-gradient(circle at 80% 30%, rgba(0,121,255,.20), transparent 34%),
  radial-gradient(circle at 15% 70%, rgba(101,205,55,.12), transparent 28%),
  linear-gradient(120deg,#04152a 0%, #082340 43%, #071a33 100%);
  color:#fff;overflow:hidden;}
.grid-bg{position:absolute;inset:0;opacity:.20;pointer-events:none;background-image:
  linear-gradient(rgba(89,183,255,.11) 1px,transparent 1px),
  linear-gradient(90deg,rgba(89,183,255,.11) 1px,transparent 1px);
  background-size:52px 52px;transform:perspective(600px) rotateX(58deg) translateY(180px) scale(1.3);transform-origin:bottom;animation:gridDrift 24s linear infinite;}

.hero-inner{position:relative;z-index:4;max-width:820px;}
.eyebrow{color:#a6d8ff;text-transform:uppercase;font-weight:900;letter-spacing:.15em;font-size:14px;margin-bottom:20px;}
h1{font-size:48px;line-height:1.04;margin:0 0 22px;letter-spacing:-.044em;font-weight:950;max-width:800px;}
h1 span{color:var(--lime);}
.subhead{font-size:20px;line-height:1.42;color:#e0f0ff;font-weight:600;margin:0 0 36px;max-width:680px;}
.ctas{display:flex;gap:16px;align-items:center;flex-wrap:wrap;}

/* ── Hero animated stage: Open Rate Climb (CONVERGENT) ─────────
   Convergence: the "opens" count-up RIDES the open-rate line up the
   card and lands ON the Goal target — number, motion and goal are
   one event, one cluster. No separate floating chip, no dead space. */
.hero-frame{display:flex;align-items:center;gap:24px;min-height:452px;}
.hero-inner{width:min(100%,600px);max-width:600px;flex:none;}
.hero-stage{position:relative;z-index:3;flex:1;display:flex;align-items:center;justify-content:center;height:436px;pointer-events:none;min-width:0;}
.em-stage-inner{--seq:7s;position:relative;width:436px;max-width:100%;height:436px;display:flex;align-items:center;justify-content:center;}

/* (3) background: rising envelopes behind the card */
.em-env{position:absolute;font-size:26px;opacity:0;z-index:1;filter:drop-shadow(0 6px 14px rgba(0,0,0,.4));animation:emRise var(--seq) ease-in infinite;}
@keyframes emRise{0%{opacity:0;transform:translateY(48px) scale(.8);}14%{opacity:.8;}60%{opacity:.8;}100%{opacity:0;transform:translateY(-158px) scale(1.05);}}

/* one card carries the whole story */
.em-card{position:relative;z-index:4;width:306px;padding:18px 20px 18px;border-radius:18px;border:1px solid rgba(149,219,255,.2);background:linear-gradient(180deg,rgba(255,255,255,.09),rgba(255,255,255,.04));box-shadow:0 30px 66px rgba(0,0,0,.44);backdrop-filter:blur(14px);}
.em-card-head{display:flex;align-items:center;justify-content:space-between;font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.055em;color:#cfe6f8;margin-bottom:12px;}
.em-card-head .g{color:#9fe07b;display:flex;align-items:center;gap:5px;}
.em-card-head .g::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--lime);box-shadow:0 0 10px rgba(123,215,66,.9);}
.em-plot{position:relative;width:266px;height:176px;margin:0 auto;}
.em-plot svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible;}
.em-base{fill:none;stroke:rgba(158,218,255,.15);stroke-width:2;}
.em-curve{fill:none;stroke:url(#emGrad);stroke-width:3.4;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:100;stroke-dashoffset:100;filter:drop-shadow(0 0 5px rgba(123,215,66,.4));animation:emDraw var(--seq) cubic-bezier(.45,0,.22,1) infinite;}
@keyframes emDraw{0%{stroke-dashoffset:100;}70%,100%{stroke-dashoffset:0;}}
/* the Goal target the climb resolves onto */
.em-goal{position:absolute;left:0;right:0;top:16px;border-top:2px dashed rgba(123,215,66,.7);}
.em-goal b{position:absolute;left:0;top:-15px;font-size:10px;font-weight:900;letter-spacing:.04em;color:#9fe07b;}
/* runner rides the SAME path; the count-up number travels with it */
.em-runner{position:absolute;left:0;top:0;width:0;height:0;offset-path:path('M14 162 C58 154 80 122 118 106 C160 88 190 46 232 26');offset-rotate:0deg;offset-distance:0%;animation:emRun var(--seq) cubic-bezier(.45,0,.22,1) infinite;}
@keyframes emRun{0%{offset-distance:0%;}70%,100%{offset-distance:100%;}}
.em-runner .pt{position:absolute;left:-7px;top:-7px;width:14px;height:14px;border-radius:50%;background:#fff;box-shadow:0 0 0 4px rgba(123,215,66,.3),0 0 16px rgba(123,215,66,.85);}
.em-runpill{position:absolute;left:50%;bottom:15px;transform:translateX(-50%);display:flex;align-items:center;gap:7px;padding:6px 11px;border-radius:10px;white-space:nowrap;background:linear-gradient(135deg,var(--lime),#4fb01f);color:#06210b;box-shadow:0 12px 24px rgba(76,175,37,.42);}
.em-runpill b{font-size:15px;font-weight:950;letter-spacing:-.01em;}
.em-runpill i{font-style:normal;font-size:10px;font-weight:800;text-transform:uppercase;letter-spacing:.05em;opacity:.82;}
/* the goal readout locks green the instant the runner arrives */
.em-foot{display:flex;align-items:baseline;gap:8px;margin-top:8px;}
.em-foot b{font-size:24px;font-weight:950;letter-spacing:-.03em;color:#8fb0c9;animation:emWin var(--seq) ease-in-out infinite;}
.em-foot span{font-size:12px;color:#a9c4da;font-weight:700;}
@keyframes emWin{0%,58%{color:#8fb0c9;text-shadow:none;}72%,100%{color:#7bd742;text-shadow:0 0 18px rgba(123,215,66,.5);}}
/* engagement funnel surfacing in the empty space below the line — the
   deeper metrics stack in one at a time (Clicks, then Scroll %, then Form
   fills), each pushing the list up as the newest surfaces at the bottom. */
.em-feed{position:absolute;right:8px;bottom:6px;display:flex;flex-direction:column;align-items:flex-end;z-index:3;}
.em-fitem{max-height:0;margin-top:0;padding:0 9px;border:1px solid transparent;opacity:0;overflow:hidden;transform:translateY(6px);display:flex;align-items:center;gap:6px;white-space:nowrap;font-size:10.5px;font-weight:800;letter-spacing:.02em;color:#dce9f6;background:rgba(123,215,66,.13);border-radius:8px;animation:emFeed .5s cubic-bezier(.3,.9,.3,1) forwards;}
.em-fitem .ck{width:12px;height:12px;border-radius:50%;background:var(--lime);color:#06210b;font-size:8px;font-weight:950;display:grid;place-items:center;flex:none;}
.em-fitem.f1{animation-delay:1.0s;}.em-fitem.f2{animation-delay:1.9s;}.em-fitem.f3{animation-delay:2.8s;}
@keyframes emFeed{to{max-height:22px;margin-top:5px;padding-top:3px;padding-bottom:3px;border-color:rgba(123,215,66,.28);opacity:1;transform:translateY(0);}}

@media(max-width:1080px){
  .hero-frame{flex-direction:column;align-items:stretch;min-height:0;}
  .hero-inner{max-width:100%;width:100%;}
  .hero-stage{width:100%;height:auto;margin-top:28px;}
  .em-stage-inner{width:100%;max-width:372px;height:392px;margin:0 auto;}
}
@media(max-width:520px){.em-stage-inner{height:384px;}}

/* ── Sections ──────────────────────────────────────────────── */
.section{padding:80px 0;}
.section.light{background:#f6fbff;}
.section.dark{background:linear-gradient(180deg,#071b34,#03101f);color:white;}
.kicker{color:var(--blue);font-weight:950;text-transform:uppercase;letter-spacing:.14em;font-size:13px;margin-bottom:11px;}
.section.dark .kicker{color:#7bd742;}
.section h2{font-size:40px;line-height:1.09;margin:0 0 16px;letter-spacing:-.034em;color:#09213f;}
.section.dark h2{color:white;}
.lead{color:#40546c;font-size:18px;line-height:1.55;max-width:740px;margin:0;}
.section.dark .lead{color:#bed1e2;}

/* ── Before/After Grid ─────────────────────────────────────── */
.ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:40px;}
.ba-block{border-radius:20px;overflow:hidden;border:1px solid #dbe7f4;background:white;box-shadow:0 12px 36px rgba(8,33,63,.07);}
.ba-before{padding:20px 22px 18px;border-bottom:1px solid #eaf2fb;}
.ba-after{padding:20px 22px 22px;}
.ba-label{font-size:11px;font-weight:950;text-transform:uppercase;letter-spacing:.14em;margin-bottom:8px;}
.ba-label.before{color:#5f7086;}
.ba-label.after{color:#2f7d14;}
.ba-before p{font-size:15px;line-height:1.55;color:#566475;margin:0;}
.ba-after p{font-size:15px;line-height:1.55;color:#1a3348;margin:0;font-weight:600;}
.ba-topic{font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.12em;color:#5f7086;padding:14px 22px 0;display:block;}

/* ── Services Grid ─────────────────────────────────────────── */
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px;}
.service-card{border:1px solid rgba(146,207,255,.18);background:rgba(255,255,255,.06);border-radius:22px;padding:30px 26px;transition:border-color .2s,background .2s;display:grid;grid-template-columns:52px 1fr;grid-template-rows:auto auto;column-gap:14px;row-gap:10px;align-items:start;}
.service-card:hover{border-color:rgba(123,215,66,.36);background:rgba(255,255,255,.09);}
.service-card .ico{width:52px;height:52px;border-radius:16px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.12);display:grid;place-items:center;font-size:22px;grid-row:1;}
.service-card h3{color:white;font-size:20px;margin:0;line-height:1.15;grid-row:1;align-self:center;}
.service-card .badge{display:inline-block;font-size:10px;font-weight:900;text-transform:uppercase;letter-spacing:.10em;background:rgba(123,215,66,.18);color:#7bd742;border:1px solid rgba(123,215,66,.28);border-radius:20px;padding:3px 9px;margin-left:8px;vertical-align:middle;}
.service-card p{color:#b0c8da;font-size:15px;line-height:1.52;margin:0;grid-column:1/span 2;grid-row:2;}

/* ── Pricing Cards ─────────────────────────────────────────── */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px;}
.pricing-card{border:1px solid rgba(146,207,255,.18);background:rgba(255,255,255,.06);border-radius:22px;padding:32px 28px;transition:border-color .2s,background .2s;position:relative;}
.pricing-card:hover{border-color:rgba(123,215,66,.36);background:rgba(255,255,255,.09);}
.pricing-card.featured{border-color:rgba(123,215,66,.45);background:rgba(123,215,66,.07);}
.pricing-badge{display:inline-block;font-size:10px;font-weight:900;text-transform:uppercase;letter-spacing:.10em;background:rgba(123,215,66,.18);color:#7bd742;border:1px solid rgba(123,215,66,.28);border-radius:20px;padding:3px 9px;margin-bottom:14px;}
.pricing-card h3{color:white;font-size:22px;font-weight:950;margin:0 0 10px;line-height:1.1;}
.pricing-card .price{font-size:32px;font-weight:950;color:var(--lime);letter-spacing:-.03em;margin-bottom:10px;line-height:1;}
.pricing-card .price-desc{color:#b0c8da;font-size:15px;line-height:1.52;margin:0;}

/* ── Contact Form ──────────────────────────────────────────── */
.contact-section{background:#edf1f6;padding:80px 0;color:#0b1b32;}
.path-btns{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:28px 0 4px;}
.path-btn{background:#fff;border:1px solid #dceaf5;border-radius:14px;padding:18px 16px;text-align:left;color:#0a2444;cursor:pointer;transition:background .2s,border-color .2s,box-shadow .2s;width:100%;box-shadow:0 8px 22px rgba(14,48,86,.06);}
.path-btn:hover{background:#f4fbef;border-color:rgba(99,189,50,.55);}
.path-btn.active{background:#eef9e7;border-color:var(--green);box-shadow:0 0 0 2px rgba(99,189,50,.25);}
.path-btn b{display:block;font-size:14px;font-weight:800;margin-bottom:6px;color:#0a2444;}
.path-btn span{font-size:12.5px;color:#52657c;line-height:1.4;}
.contact-form-wrap{display:none;background:#fff;border:1px solid #dceaf5;border-radius:20px;padding:32px 36px;margin-top:20px;box-shadow:0 16px 42px rgba(14,48,86,.08);}
.contact-form-wrap.visible{display:block;}
.contact-form-title{font-size:20px;font-weight:800;color:#0a2444;margin-bottom:6px;}
.contact-form-sub{color:#52657c;font-size:14px;margin-bottom:22px;}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-bottom:14px;}
.form-field input,.form-field textarea{width:100%;background:#fff;border:1px solid #cdd9e6;border-radius:8px;padding:12px 14px;color:#0b1b32;font-size:15px;font-family:inherit;outline:none;transition:border-color .15s;}
.form-field input:focus,.form-field textarea:focus{border-color:var(--green);}
.form-field input::placeholder,.form-field textarea::placeholder{color:#5f7086;}
.form-field textarea{min-height:96px;resize:vertical;margin-bottom:14px;}
.form-submit{background:linear-gradient(135deg,var(--green),#4a9f26);color:#fff;border:none;border-radius:9px;padding:14px 30px;font-size:15px;font-weight:900;text-transform:uppercase;letter-spacing:.04em;cursor:pointer;box-shadow:0 10px 24px rgba(76,175,37,.28);}
.form-submit:hover{opacity:.9;}
.form-success{text-align:center;padding:36px 20px;font-size:18px;color:#3f8f1c;font-weight:700;}
.form-reassurance-text{color:#52657c;font-size:14px;line-height:1.65;margin-bottom:20px;padding:14px 16px;background:#eef5e9;border-radius:8px;border-left:3px solid rgba(99,189,50,.6);}

@media(max-width:768px){.path-btns{grid-template-columns:1fr 1fr;}.form-row{grid-template-columns:1fr;}.contact-form-wrap{padding:22px 18px;}}
@media(max-width:480px){.path-btns{grid-template-columns:1fr;}}

/* ── Keyframes ─────────────────────────────────────────────── */
@keyframes gridDrift{0%{background-position:0 0,0 0;}100%{background-position:52px 104px,52px 104px;}}
@media(prefers-reduced-motion:reduce){
  .grid-bg{animation:none !important;}
  .em-env,.em-curve,.em-runner,.em-foot b,.em-fitem{animation:none !important;}
  .em-curve{stroke-dashoffset:0;}
  .em-env{opacity:.7;}
  .em-runner{offset-distance:100%;}
  .em-foot b{color:#7bd742;text-shadow:0 0 18px rgba(123,215,66,.55);}
  .em-fitem{max-height:22px;margin-top:5px;padding-top:3px;padding-bottom:3px;border-color:rgba(123,215,66,.28);opacity:1;transform:none;}
}

/* ── Responsive ────────────────────────────────────────────── */
@media(max-width:1100px){
  h1{font-size:46px;}
  .services-grid{grid-template-columns:1fr 1fr;}
  .pricing-grid{grid-template-columns:1fr 1fr;}
  .ba-grid{grid-template-columns:1fr;}
}

@media(max-width:768px){
  .frame{padding:0 20px;}
  .eyebrow{display:none;}
  .hero{padding:37px 0 56px;}
  h1{font-size:36px;}
  .subhead{font-size:18px;}
  .ctas{flex-direction:column;align-items:flex-start;gap:12px;}
  .section{padding:52px 0;}
  .section h2{font-size:30px;}
  .ba-grid{grid-template-columns:1fr;}
  .services-grid{grid-template-columns:1fr;}
  .pricing-grid{grid-template-columns:1fr;}
}

@media(max-width:480px){
  h1{font-size:28px;}
  .services-grid{grid-template-columns:1fr;}
  .pricing-grid{grid-template-columns:1fr;}
}

/* ── Mobile overrides ── */
@media(max-width:768px){
  .nav-phone{display:flex!important;align-items:center;font-size:18px!important;font-weight:800!important;color:#10233c!important;text-decoration:none!important;margin-top:5px!important;}
  .hero-copy{padding-bottom:32px;}
}

.svc-lead-img{float:right;width:28%;max-width:300px;margin:-6px 0 24px 40px;height:auto;}@media(max-width:820px){.svc-lead-img{float:none;display:block;width:55%;max-width:220px;margin:0 auto 24px;}}
.services-grid{clear:both;}

.crumbs{background:#f0f6fc;border-bottom:1px solid var(--line);font-size:13px;padding:10px 0;color:#52657c;}
.crumbs a{color:#3a6ea5;font-weight:600;}
.crumbs a:hover{color:var(--blue);}
.crumbs span{margin:0 6px;color:#9db2c6;}
.crumbs b{color:#0a2444;font-weight:800;}