/* ── CSS Variables ─────────────────────────────────────────── */
:root {
  --navy:#061a33;
  --deep:#031225;
  --blue:#0057b8;
  --blue2:#0b77dd;
  --green:#63bd32;
  --lime:#7bd742;
  --ink:#0b1b32;
  --text:#24364d;
  --soft:#eef5fb;
  --line:#dbe7f4;
  --white:#fff;
}

/* ── Reset & Base ──────────────────────────────────────────── */
*{box-sizing:border-box;margin:0;padding:0;}
html,body{font-family:Inter,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;color:var(--ink);overflow-x:hidden;}
a{text-decoration:none;color:inherit;}
img{max-width:100%;display:block;}

/* ── Buttons ───────────────────────────────────────────────── */
.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 24px;border-radius:9px;font-weight:900;font-size:15px;text-transform:uppercase;letter-spacing:.04em;text-decoration:none;transition:opacity .15s,transform .15s;cursor:pointer;border:none;}
.btn:hover{opacity:.9;transform:translateY(-1px);}
.btn.green{background:linear-gradient(135deg,var(--green),#4a9f26);color:white;box-shadow:0 16px 32px rgba(76,175,37,.30);}
.btn.ghost{color:white;border:1px solid rgba(255,255,255,.36);background:rgba(255,255,255,.06);}

/* ── Content frame — 1440px max, full-bleed backgrounds ───── */
.frame{max-width:1440px;margin:0 auto;padding:0 48px;box-sizing:border-box;}

/* ── Hero ──────────────────────────────────────────────────── */
.hero{position:relative;padding:81px 0 80px;background:
  radial-gradient(circle at 80% 30%, rgba(0,121,255,.20), transparent 34%),
  radial-gradient(circle at 15% 70%, rgba(101,205,55,.12), transparent 28%),
  linear-gradient(120deg,#04152a 0%, #082340 43%, #071a33 100%);
  color:#fff;overflow:hidden;}
.grid-bg{position:absolute;inset:0;opacity:.20;pointer-events:none;background-image:
  linear-gradient(rgba(89,183,255,.11) 1px,transparent 1px),
  linear-gradient(90deg,rgba(89,183,255,.11) 1px,transparent 1px);
  background-size:52px 52px;transform:perspective(600px) rotateX(58deg) translateY(180px) scale(1.3);transform-origin:bottom;animation:gridDrift 24s linear infinite;}

.hero-inner{position:relative;z-index:4;max-width:820px;}
.eyebrow{color:#a6d8ff;text-transform:uppercase;font-weight:900;letter-spacing:.15em;font-size:14px;margin-bottom:20px;}
h1{font-size:48px;line-height:1.04;margin:0 0 22px;letter-spacing:-.044em;font-weight:950;max-width:800px;}
h1 span{color:var(--lime);}
.subhead{font-size:20px;line-height:1.42;color:#e0f0ff;font-weight:600;margin:0 0 36px;max-width:680px;}
.ctas{display:flex;gap:16px;align-items:center;flex-wrap:wrap;}

/* ── Hero animated stage: Local Rank Climb ─────────────────────
   Formula: (1) count-up number  (2) goal/target the motion reaches
   (3) a rich background element (radiating search-radius rings). */
.hero-frame{display:flex;align-items:center;gap:24px;min-height:452px;}
.hero-inner{width:min(100%,600px);max-width:600px;flex:none;}
.hero-stage{position:relative;z-index:3;flex:1;display:flex;align-items:center;justify-content:center;height:436px;pointer-events:none;min-width:0;}
.lsp-stage-inner{--seq:6.8s;position:relative;width:436px;max-width:100%;height:436px;display:flex;align-items:center;justify-content:center;}

/* (3) background complexity: map + pin + radiating search rings */
.lsp-map{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:340px;height:340px;border-radius:26px;
  background:
   linear-gradient(rgba(120,190,255,.06) 1px,transparent 1px),
   linear-gradient(90deg,rgba(120,190,255,.06) 1px,transparent 1px),
   radial-gradient(circle at 50% 50%, rgba(11,45,80,.55), rgba(6,26,51,.28));
  background-size:34px 34px,34px 34px,100% 100%;border:1px solid rgba(146,207,255,.14);overflow:hidden;}
.lsp-ring{position:absolute;left:50%;top:50%;width:78px;height:78px;margin:-39px 0 0 -39px;border-radius:50%;border:2px solid rgba(123,215,66,.55);opacity:0;animation:lspRing var(--seq) ease-out infinite;}
.lsp-ring:nth-child(2){animation-delay:calc(var(--seq)/3);}
.lsp-ring:nth-child(3){animation-delay:calc(var(--seq)*2/3);}
.lsp-pin{position:absolute;left:50%;top:50%;width:26px;height:26px;margin:-32px 0 0 -13px;border-radius:50% 50% 50% 0;transform:rotate(-45deg);background:linear-gradient(135deg,#7bd742,#4a9f26);box-shadow:0 0 20px rgba(123,215,66,.7);animation:lspPin var(--seq) ease-in-out infinite;}
.lsp-pin::after{content:"";position:absolute;left:50%;top:50%;width:9px;height:9px;margin:-4.5px 0 0 -4.5px;border-radius:50%;background:#04101f;}

/* CONVERGENT (1)+(2): one Map Pack card. "Your Business" row CLIMBS
   from the bottom to the #1 slot carrying the calls count-up — the
   climb, the number, and the #1 goal all land as one event. */
.lsp-card{position:relative;z-index:4;width:302px;padding:16px 18px 18px;border-radius:18px;border:1px solid rgba(149,219,255,.2);background:linear-gradient(180deg,rgba(255,255,255,.10),rgba(255,255,255,.045));box-shadow:0 30px 66px rgba(0,0,0,.46);backdrop-filter:blur(16px);}
.lsp-card-head{display:flex;align-items:center;gap:7px;font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.05em;color:#cfe6f8;margin-bottom:12px;}
.lsp-card-head .s{color:#ffd15a;font-size:13px;}
.lsp-list{position:relative;height:192px;}
.lsp-slot{position:absolute;left:0;right:0;height:40px;display:flex;align-items:center;gap:10px;padding:0 12px;border-radius:11px;border:1px solid rgba(149,219,255,.12);background:rgba(255,255,255,.04);}
.lsp-slot.s1{top:0;border-color:rgba(123,215,66,.28);}
.lsp-slot.s2{top:48px;}.lsp-slot.s3{top:96px;}.lsp-slot.s4{top:144px;}
.lsp-slot .rnk{width:22px;height:22px;border-radius:6px;display:grid;place-items:center;font-size:12px;font-weight:950;color:#9fbdd6;background:rgba(255,255,255,.06);flex:none;}
.lsp-slot .sk{height:8px;border-radius:4px;background:rgba(200,225,245,.26);}
.lsp-slot .sk.a{width:58%;}.lsp-slot .sk.b{width:38%;background:rgba(158,218,255,.22);height:6px;margin-top:5px;}
.lsp-slot .col{min-width:0;flex:1;}
.lsp-goaltag{position:absolute;right:11px;top:14px;z-index:5;font-size:9px;font-weight:900;letter-spacing:.05em;color:#9fe07b;}
/* the climbing YOU row carries the calls count-up */
.lsp-you{position:absolute;left:0;right:0;top:0;height:40px;display:flex;align-items:center;gap:10px;padding:0 12px;border-radius:11px;z-index:6;color:#06210b;background:linear-gradient(135deg,var(--lime),#4fb01f);box-shadow:0 14px 30px rgba(76,175,37,.45),0 0 0 3px rgba(123,215,66,.18);animation:lspClimb var(--seq) cubic-bezier(.5,0,.25,1) infinite;}
.lsp-you .rnk{width:22px;height:22px;border-radius:6px;display:grid;place-items:center;font-size:12px;font-weight:950;color:#06210b;background:rgba(255,255,255,.6);flex:none;}
.lsp-you .you-name{font-size:13px;font-weight:950;letter-spacing:-.01em;white-space:nowrap;}
.lsp-you .you-calls{margin-left:auto;display:flex;align-items:baseline;gap:4px;white-space:nowrap;}
.lsp-you .you-calls b{font-size:15px;font-weight:950;}
.lsp-you .you-calls i{font-style:normal;font-size:9px;font-weight:800;text-transform:uppercase;letter-spacing:.03em;opacity:.75;}

@keyframes lspRing{0%{transform:scale(.32);opacity:.85;}70%{opacity:0;}100%{transform:scale(2);opacity:0;}}
@keyframes lspPin{0%,100%{transform:rotate(-45deg) translateY(0);}50%{transform:rotate(-45deg) translateY(-4px);}}
@keyframes lspClimb{0%{transform:translateY(144px) scale(.97);opacity:0;}8%{opacity:1;}14%{transform:translateY(144px) scale(1);}66%{transform:translateY(0) scale(1);}74%{transform:translateY(0) scale(1.04);}86%{transform:translateY(0) scale(1);opacity:1;}96%,100%{transform:translateY(0) scale(1);opacity:0;}}

@media(max-width:1080px){
  .hero-frame{flex-direction:column;align-items:stretch;min-height:0;}
  .hero-inner{max-width:100%;width:100%;}
  .hero-stage{width:100%;height:auto;margin-top:28px;}
  .lsp-stage-inner{width:100%;max-width:372px;height:372px;margin:0 auto;}
}
@media(max-width:520px){.lsp-stage-inner{height:360px;}.lsp-card{width:280px;}}

/* ── Sections ──────────────────────────────────────────────── */
.section{padding:80px 0;}
.section.light{background:#f6fbff;}
.section.dark{background:linear-gradient(180deg,#071b34,#03101f);color:white;}
.kicker{color:var(--blue);font-weight:950;text-transform:uppercase;letter-spacing:.14em;font-size:13px;margin-bottom:11px;}
.section.dark .kicker{color:#7bd742;}
.section h2{font-size:40px;line-height:1.09;margin:0 0 16px;letter-spacing:-.034em;color:#09213f;}
.section.dark h2{color:white;}
.lead{color:#40546c;font-size:18px;line-height:1.55;max-width:740px;margin:0;}
.section.dark .lead{color:#bed1e2;}

/* ── Before/After Grid ─────────────────────────────────────── */
.ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:40px;}
.ba-block{border-radius:20px;overflow:hidden;border:1px solid #dbe7f4;background:white;box-shadow:0 12px 36px rgba(8,33,63,.07);}
.ba-before{padding:20px 22px 18px;border-bottom:1px solid #eaf2fb;}
.ba-after{padding:20px 22px 22px;}
.ba-label{font-size:11px;font-weight:950;text-transform:uppercase;letter-spacing:.14em;margin-bottom:8px;}
.ba-label.before{color:#5f7086;}
.ba-label.after{color:#2f7d14;}
.ba-before p{font-size:15px;line-height:1.55;color:#566475;margin:0;}
.ba-after p{font-size:15px;line-height:1.55;color:#1a3348;margin:0;font-weight:600;}
.ba-topic{font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.12em;color:#5f7086;padding:14px 22px 0;display:block;}

/* ── Services Grid ─────────────────────────────────────────── */
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px;}
.service-card{border:1px solid rgba(146,207,255,.18);background:rgba(255,255,255,.06);border-radius:22px;padding:30px 26px;transition:border-color .2s,background .2s;display:grid;grid-template-columns:52px 1fr;grid-template-rows:auto auto;column-gap:14px;row-gap:10px;align-items:start;}
.service-card:hover{border-color:rgba(123,215,66,.36);background:rgba(255,255,255,.09);}
.service-card .ico{width:52px;height:52px;border-radius:16px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.12);display:grid;place-items:center;font-size:22px;grid-row:1;}
.service-card h3{color:white;font-size:20px;margin:0;line-height:1.15;grid-row:1;align-self:center;}
.service-card .badge{display:inline-block;font-size:10px;font-weight:900;text-transform:uppercase;letter-spacing:.10em;background:rgba(123,215,66,.18);color:#7bd742;border:1px solid rgba(123,215,66,.28);border-radius:20px;padding:3px 9px;margin-left:8px;vertical-align:middle;}
.service-card p{color:#b0c8da;font-size:15px;line-height:1.52;margin:0;grid-column:1/span 2;grid-row:2;}

/* ── Pricing Cards ─────────────────────────────────────────── */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px;}
.pricing-card{border:1px solid rgba(146,207,255,.18);background:rgba(255,255,255,.06);border-radius:22px;padding:32px 28px;transition:border-color .2s,background .2s;position:relative;}
.pricing-card:hover{border-color:rgba(123,215,66,.36);background:rgba(255,255,255,.09);}
.pricing-card.featured{border-color:rgba(123,215,66,.48);background:rgba(123,215,66,.06);}
.pricing-badge{display:inline-block;font-size:10px;font-weight:900;text-transform:uppercase;letter-spacing:.10em;background:rgba(123,215,66,.22);color:#7bd742;border:1px solid rgba(123,215,66,.38);border-radius:20px;padding:4px 11px;margin-bottom:14px;}
.pricing-tier{color:white;font-size:22px;font-weight:950;margin-bottom:8px;letter-spacing:-.02em;}
.pricing-price{color:var(--lime);font-size:32px;font-weight:950;letter-spacing:-.04em;margin-bottom:14px;line-height:1;}
.pricing-price span{font-size:14px;font-weight:600;color:#8aadbe;letter-spacing:0;}
.pricing-desc{color:#b0c8da;font-size:15px;line-height:1.52;}

/* ── Contact Form ──────────────────────────────────────────── */
.contact-section{background:#edf1f6;padding:80px 0;color:#0b1b32;}
.path-btns{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:28px 0 4px;}
.path-btn{background:#fff;border:1px solid #dceaf5;border-radius:14px;padding:18px 16px;text-align:left;color:#0a2444;cursor:pointer;transition:background .2s,border-color .2s,box-shadow .2s;width:100%;box-shadow:0 8px 22px rgba(14,48,86,.06);}
.path-btn:hover{background:#f4fbef;border-color:rgba(99,189,50,.55);}
.path-btn.active{background:#eef9e7;border-color:var(--green);box-shadow:0 0 0 2px rgba(99,189,50,.25);}
.path-btn b{display:block;font-size:14px;font-weight:800;margin-bottom:6px;color:#0a2444;}
.path-btn span{font-size:12.5px;color:#52657c;line-height:1.4;}
.contact-form-wrap{display:none;background:#fff;border:1px solid #dceaf5;border-radius:20px;padding:32px 36px;margin-top:20px;box-shadow:0 16px 42px rgba(14,48,86,.08);}
.contact-form-wrap.visible{display:block;}
.contact-form-title{font-size:20px;font-weight:800;color:#0a2444;margin-bottom:6px;}
.contact-form-sub{color:#52657c;font-size:14px;margin-bottom:22px;}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-bottom:14px;}
.form-field input,.form-field textarea{width:100%;background:#fff;border:1px solid #cdd9e6;border-radius:8px;padding:12px 14px;color:#0b1b32;font-size:15px;font-family:inherit;outline:none;transition:border-color .15s;}
.form-field input:focus,.form-field textarea:focus{border-color:var(--green);}
.form-field input::placeholder,.form-field textarea::placeholder{color:#5f7086;}
.form-field textarea{min-height:96px;resize:vertical;margin-bottom:14px;}
.form-submit{background:linear-gradient(135deg,var(--green),#4a9f26);color:#fff;border:none;border-radius:9px;padding:14px 30px;font-size:15px;font-weight:900;text-transform:uppercase;letter-spacing:.04em;cursor:pointer;box-shadow:0 10px 24px rgba(76,175,37,.28);}
.form-submit:hover{opacity:.9;}
.form-success{text-align:center;padding:36px 20px;font-size:18px;color:#3f8f1c;font-weight:700;}
.form-reassurance-text{color:#52657c;font-size:14px;line-height:1.65;margin-bottom:20px;padding:14px 16px;background:#eef5e9;border-radius:8px;border-left:3px solid rgba(99,189,50,.6);}

@media(max-width:768px){.path-btns{grid-template-columns:1fr 1fr;}.form-row{grid-template-columns:1fr;}.contact-form-wrap{padding:22px 18px;}}
@media(max-width:480px){.path-btns{grid-template-columns:1fr;}}

/* ── Keyframes ─────────────────────────────────────────────── */
@keyframes gridDrift{0%{background-position:0 0,0 0;}100%{background-position:52px 104px,52px 104px;}}
@media(prefers-reduced-motion:reduce){
  .grid-bg{animation:none !important;}
  .lsp-ring,.lsp-pin,.lsp-you{animation:none !important;}
  .lsp-you{transform:translateY(0);opacity:1;}
  .lsp-ring:nth-child(2){opacity:.35;transform:scale(1.25);}
  .lsp-ring:nth-child(3){opacity:.18;transform:scale(1.7);}
  .lsp-ring:first-child{opacity:.5;transform:scale(.8);}
}

/* ── Responsive ────────────────────────────────────────────── */
@media(max-width:1100px){
  h1{font-size:46px;}
  .services-grid{grid-template-columns:1fr 1fr;}
  .pricing-grid{grid-template-columns:1fr 1fr;}
  .ba-grid{grid-template-columns:1fr;}
}

@media(max-width:768px){
  .frame{padding:0 20px;}
  .eyebrow{display:none;}
  .hero{padding:37px 0 56px;}
  h1{font-size:36px;}
  .subhead{font-size:18px;}
  .ctas{flex-direction:column;align-items:flex-start;gap:12px;}
  .section{padding:52px 0;}
  .section h2{font-size:30px;}
  .ba-grid{grid-template-columns:1fr;}
  .services-grid{grid-template-columns:1fr;}
  .pricing-grid{grid-template-columns:1fr;}
}

@media(max-width:480px){
  h1{font-size:28px;}
  .services-grid{grid-template-columns:1fr;}
}
/* ── Mobile overrides ── */
@media(max-width:768px){
  .hero-copy{padding-bottom:32px;}
}

.svc-lead-img{float:right;width:28%;max-width:300px;margin:-6px 0 24px 40px;height:auto;}@media(max-width:820px){.svc-lead-img{float:none;display:block;width:55%;max-width:220px;margin:0 auto 24px;}}
.services-grid{clear:both;}

.crumbs{background:#f0f6fc;border-bottom:1px solid var(--line);font-size:13px;padding:10px 0;color:#52657c;}
.crumbs a{color:#3a6ea5;font-weight:600;}
.crumbs a:hover{color:var(--blue);}
.crumbs span{margin:0 6px;color:#9db2c6;}
.crumbs b{color:#0a2444;font-weight:800;}