Local SEO

Local SEO for businesses that live or die by their Google Business Profile and the map pack. These articles cover the ranking factors that actually move the needle for local search — reviews, citations, on-page signals, and AI-era answer engines — written for Portland, OR businesses but applicable anywhere local competition is tight. If your business depends on being found nearby, this is the category to read first. We go past the generic “claim your listing” advice into what actually changes rankings in a real market: consistent citations, a steady flow of recent reviews, service and location pages that answer buyer questions, and structured data that AI answer engines can quote. Just as important is what to ignore — the low-value tactics that eat hours without moving the map pack. Each guide is written to be acted on in an afternoon, whether you run a single location or manage local visibility across several.